Byline: BY ALISON DAYANI Health Correspondent
A BIRMINGHAM cosmetic surgery clinic is to launch a supermarket-style loyalty card for customers, it was revealed today.
The Transform clinic, in Edgbaston, will be the first in the country to issue controversial reward cards following a huge increase in popularity for "nip and tuck" surgery.
It means that regulars at the clinic, in Harborne Road, who undergo four minor treatments such as botox injections will automatically get pounds 200 off their next job.
They can spend the money either on other non-surgical procedures, such as an injection to reduce sweating, or major surgery such as boob jobs, eyebag removals or ear corrections. The move immediately raised fears among Health watchdogs and doctors who warned people to be aware of the dangers of buying surgery in the same way they would cosmetics. But Elizabeth Dale, spokeswoman for Transform, said: "Nowadays, we have loyalty cards and reward points for everyday items from petrol to clothes, flights and food.
"As more and more people opt for cosmetic surgery, the purchase of these treatments becomes a part of everyday life.
"So why not reward people, just as the major retail chains do for their custom?"
However, Midland public health consultant Mr Khesh Sidhu said: "This type of work borders on medical procedure and people should not consider it in the same way as purchasing cosmetics from a shop in the two for the price of one kind of way.
"It needs to be done with medical advice and patients should see a GP for a balanced view before going through with it."
The senior doctor based at West Bromwich added: "All procedures like these have risks and saving money should not be the slant for getting cosmetic surgery."
Mr Sidhu warned that even botox can have side effects including inappropriate muscle spasms and ulcers in the eye.
The popularity of nip and tuck surgery has soared and is now as common among ordinary people on the street as the super rich.
It is estimated that the number of people in the Midlands having cosmetic surgery shot up by nearly 40 per cent last year.
Plastic surgery fan Lee Dempsey, of Wyndhurst Road, Stechford, was transformed into a new man on Living TV's Extreme Makeovers.
The 38-year-old, who went on the show after losing half his body weight of 12 stone, underwent a tummy tuck, arm lift, face lift, brow lift, thigh lift, chest reduction and even a new set of pearly white porcelain teeth.
"I didn't mind cosmetic surgery and it helped me get my confidence back," said the Weightwatchers leader and former Birmingham airport passenger assistant. Finally I feel good about myself and anything is possible."
Surveys show one in four women executives would consider cosmetic surgery to improve their career prospects and a quarter of teenage boys say they would have plastic surgery to try to match the looks of their celebrity idols
TOP TEN CELEBS WHO HAVE HAD COSMETIC SURGERY
1. Jocelyne Wildenstein - known as "Bride of Wildenstein" for plastic surgery on her face and body 2. Michael Jackson - face 3. Cher - everything 4. Jordan - breasts 5. Leslie Ash - lips
6. Michael Douglas - eyes 7. Anne Robinson - for her facelifts 8. Pamela Anderson - boobs 9. Pete Burns (Dead and Alive) - lips/face 10. Shane Warne - hair transplant
MOST POPULAR COSMETIC TREATMENTS AND COSTS
Breast enlargement/implants - pounds 3,750 Nose job - pounds 2,205 Liposuction - pounds 2,520 Botox - pounds 200 Face lift - pounds 5,600 Ear correction - pounds 2,950
HAVE you had nip and tuck cosmetic surgery? Tell us your stories. Write to Evening Mail, PO BOX 78, Weaman Street, Birmingham, B4 6AY or send an email to firstname.lastname@example.org or www.icBirmingham
Tell us all about your experiences
AFTER: 12-stone Lee after his makeover for a TV show; BEFORE: Lee Dempsey at 24 stone; BEFORE AND AFTER: Leslie Ash's "trout pout; FAMOUS: Jocelyne Wildenstein
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